Euroshop 2020

12th Mar 2020

Last month companies, specialists and design experts from all sectors of the retail industry took to Dusseldorf to display their products and services- as Euroshop celebrated its 50th anniversary. Exhibitors underlined the high level of expertise among visitors, many of whom used their visit to the fair to learn about best practice cases and forward-looking trends- from architecture and lighting to store design and fit.


A hub of dynamic and innovative retail design the Designer Village in Hall 12 boasted an array of design concepts exploring state of the art features and sustainable design options. From ITAB’s 3,000 sq m shopfitting and installation display to Unibox’s innovative lighting exhibit, the three-day show did not disappoint.


Yet, the words sustainability and climate protection are still too rarely associated with trade fair construction- as many in the industry know how much waste is being produced. Yet, this doesn’t have to be the case. With the introduction of eco-friendly materials- creating a carbon neutral design is not out of reach.


At Q4 this year we focused on sustainability. As we all know, more retailers and brands are under pressure to incorporate sustainability into their design process. That’s why we focused on our 8 steps to sustainability. For retailers, we wanted to emphasise that recycling at the end of a products life cycle is possible, for example glue is not an essential component to the design process thus by its elimination retailers can, through small changes, become more sustainable. A carbon neutral store is about using individual parts for as long as possible, conserving energy and optimising the logistics of assembly and disassembly including shipping. Yes, this may seem a tedious task but at Q4 we produce a report highlighting how recyclable and carbon- neutral each design is.  


Sustainability is embedded into our brief and our culture at Q4, that’s why we take our Quantum Zero approach. We work with all our customers to ensure we deliver a concept that factors in the end-of-life journey for all products and material. We wanted to highlight this focus at our stand this year to highlight that sustainability and retail can go hand in hand.


For more information on how Q4 can help your next design journey, see here:

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