Beckham does some Adidas retail therapy

3rd Dec 2019

The new Adidas flagship store has not only captured the attention of the retail market, but former England football captain David Beckham was spotted checking out the new store last week. Promising to be a ‘home of creativity’ the new store combines digital innovation and unique shopper experience is creating a new way for customers to shop. If it’s good enough for Beckham, it’s good enough for us.


Digital innovation and creativity is at the heart of the store, enhancing the Adidas brand experience and revolutionising the way it brings its new products to market. The store design boasts bespoke innovations- for example customers can use their camera on their smartphones to unlock augmented reality installations that trigger different stories behind some of Adidas’ products. Also, by scanning posters in the shops, consumers can reveal three different experiences and learn more about the Adidas approach to product design. It is clear to see the store is more than just about buying products. Instead it gives shoppers an insight into Adidas as a brand.


Customers can also scan products, check stock, request their size and purchase on the spot as they shop without the need for queues or designated collection spaces. The store is a truly becomes immersive experience.


More so, the store has over 100 digital touchpoints- all 100% powered by green energy, each with a focus on improving customer experience or inspiring creativity from visitors. Interactive changing room mirrors use RFID technology to recognise products and provide information- enabling shoppers to request different sizes and colours without leaving their cubicle. For those who can’t find the right fit, an on-site seamstress is available to tailor that new purchase to your exact liking.


The team at Quantum 4 worked with Adidas to push the creative boundaries and develop a truly unique shopping experience. For more information on how we can help you develop your brand’s store, see here:





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