The Asics mission is to become number one brand for the sports enthusiast. As part of their innovative approach to retailing, they also believe in using technology to learn from the body and its needs in athletic gear. Quantum 4 were chosen to help them achieve their objectives.
What Asics wanted
As an internationally recognised brand, Asics wanted to launch a new European and global retail flagship scheme for their instore merchandising programme. An integral element of the brief was to create a distinctive presence for identifying and testing customer running shoe requirements.
What Q4 created
A spacious and efficient modular display and fixtures system was complemented by a dedicated provision for carrying out the Asics Foot ID – a technical and experiential running shoe compatibility service.
What we achieved
Q4 were invited to implement the flagship scheme on a pan-European basis which included a global tendering programme as well as regional implementation.