25th Dec 2017

HTC One claim that their products are brilliantly designed inside and out. We expanded on this philosophy by creating brilliantly designed displays and fixtures for the launch of HTC One (M8) products at their flagship store in Copenhagen.

What HTC wanted

HTC created a new flagship showroom system for the Copenhagen store and wanted a modular scheme that was capable of being rolled out through their Carphone Warehouse European retail network.

What Q4 created

Our beautifully simple showroom design echoed the client’s mantra. We designed and built the system furniture to create an open, airy layout that empathised with HTC’s philosophy of simplifying the world of mobiles and electronics technology for the consumer.

What we achieved

This flagship shop-in-shop concept was designed, developed and installed within an intensive four-week programme. We created a system that not only met the client’s marketing objectives of simplifying technology, but was also simplicity itself to roll-out across the Carphone Warehouse estate.

What they said

Quantum 4 delivered a great concept store in record time for this important launch.

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