Offering a wide range of M&M’s chocolates and merchandise, M&M’s World stores have been launched in Las Vegas, New York City, Orlando, Henderson and now – London. To match the colourful appeal of their merchandise that includes apparel, kitchenware, bedding, jewellery and glassware, they turned to Quantum 4 for some equally bright ideas on fixtures at the trial UK store.
What Mars wanted
The original store design was conceived by Pompeii AD New York. Mars wanted a partner organisation to work with Pompei on developing prototype equipment for all of the store fixtures, both in Europe and at prestigious global locations.
What Q4 created
We used mixed materials including glass, plastic, wood and metal to match the colourful store backdrop created by Pompei. We prepared mock-ups and prototypes for presentation to the Mars UK and international client teams, and subsequently Q4 managed the production and implementation of the entire scheme.
What we achieved
This was a successful launch of the first M&M’s World store in Europe. Q4 provided additional fixtures for trial in other international locations, including a tender pack developed for local sourcing globally. The whole project was completed on budget and on time.