Tesco have identified the fact that they should be leading the field in digitally revolutionising the day-to-day shopping experience. With this in mind they are now establishing digital department prototypes and extending them into trial store fixtures. Quantum 4 are playing an integral role in this venture.
What Tesco wanted
In order to keep ahead of its online competitors, Tesco has asked Q4 to help them pilot a new digital kiosk concept whereby customers can browse in-store and make chip-and-pin purchases for home delivery. This will be of particular interest to customers of clothing items in their F&F line for instance, whereby unavailable sizes can be located and purchased for delivery later.
What Q4 created
Q4 developed the digital department concept by designing and supplying connected-product interactive units, touch screen kiosks, service desks and till units. We provided a total fixture supply and project management for the trial store at Bar Hill in Cambridge.
What we achieved
We ensured that the specification was value-engineered to facilitate further pre-tendering. Other projects currently underway include the continuing development of the new clothing concept, Metro Workstations, Tesco Direct and Desk Strategy.