Mention Boots Food and you automatically think of sandwiches. They’ve been in the sandwich market for many years and, given that you’re buying them at what is essentially a pharmacy outlet, you’d expect them to be fresh and healthy. The way they’re merchandised is crucial to their continuing success, so Boots ensure that the merchandising fixtures are built to the highest standards.
What Boots wanted
Boots needed fixtures to be installed at eleven trial stores, prior to rollout through the 300+ Boots estate. The sourcing of fixtures had to be carried out in Europe as well as in the UK.
What Q4 created
To echo their strapline ‘Created by food lovers exclusively for Boots’, Quantum 4 offered them a similar exclusivity by designing, producing and installing the unique fixtures, as well as engineering the fridge cladding and merchandising aids.
What we achieved
We supported Boots throughout the entire tender and supplier selection process. The new look and feel consequently contributed to a substantial increase in sales of their sandwiches.