When a blue-chip company like Dyson comes to Quantum 4, they can expect our hi-tec standards will match those of the well-known Dyson products. We’ve worked on various in-store fixtures for this client, and they knew they could entrust us with further work for portable demonstrator displays.
What Dyson wanted
Dyson are great believers in the old edict, ‘try before you buy’. They realise that the true benefits of their cord-free stick vacuum range can be admirably demonstrated with some dynamic field marketing displays. They wanted to take the product to all manner of retail events to boost its awareness and to allow hands-on testing across a variety of market sectors.
What Q4 created
Designed specifically for field marketing, we produced the live product brand presenters in practical lightweight yet durable materials. They were all developed to fit neatly within two simple transit bags. Quality materials were used throughout to give the ‘V’ vacuum brand the desired market positioning when engaging with their target customers.
What we achieved
Q4 designed, developed and produced 100 sets of portable displays within a five-week turnaround to meet the time parameters of this critical product launch. Dyson demonstrator staff and consumers alike were delighted with the launch material and demonstrator platform that we produced.