Tesco currently has a Phone Shop in every Extra and the majority of the larger Superstore estate.
For Tesco Mobile to continue its growth ambitions they needed need a new concept design that is smaller by nature, able to be built and operated for less, delivers great brand presence and meets their customer expectations.
Naturally, they turned to Quantum 4
What Tesco wanted
Having been a key partner for many years Tesco once again asked Quantum 4 to work closely with them to create a new, smaller footprint phone shop that was not only visually stunning, eye-catching and delivering best in class customer experience, but also allowed for total flexibility so a multitude of footprint layouts could be covered.
What Q4 Created
We created a modular system which is flexible enough to be installed in a variety of space configurations and robust enough to survive a busy retail environment. The finished installations acted as beacons within the store and the crisp, clean aesthetic ensured a beautiful small format phone shop that was the envy of all around.
What Q4 Achieved
Working to tight operational timescales, we were able to install 4 trial stores in a narrow window with zero disruption to other store areas. The phone shops brought colour and light to new areas of the store and instantly attracted attention to the stores and the offering of Tesco Mobile.
The project was positively received within Tesco Mobile and the future possibilities of this new ‘shop in shop’ have given Tesco the competitive edge over their rivals.
Quantum 4 has also been selected to roll these out across the wider estate.