We’ve all admired a young child’s imaginative drawing of a space rocket, but will it ever make it to the moon?
It’s easier to be free and creative when not constrained by real world factors of budget, lead-time, durability and sustainability. But at some stage all concepts must undergo these commercial considerations to become reality.
Our Creatives are a very different breed to our Technical Developers and Engineers, so we deliberately sit them alongside each other and encourage they push one another’s boundaries.