Tesco Mobile iPhone rollout

Our relationship

Our partnership with Tesco began in 2007 founded on their trust that some of our colleagues have retailer backgrounds. Tesco projects quickly became the foundation of our supermarket expertise.

Since then we have driven inventive concepts in many areas of the store, from clothing to bakery, from electronics to customer services.

We are recognised as setting the standard for other partners, instrumental in defining ways of working and KPI standards.

Over the years we have shared knowledge contributing towards savings in the millions, improved the daily colleague experience and become a key player in constantly evolving the customer offer.

Our role

Collaborating with Apple and Tesco Mobile to create an environment which balances the unique operational and shopper demands of Tesco Mobile retailing with Apple’s stringent brand identity.

We went on to develop and engineer the creative into a modular system which satisfies the diverse range of wall and island configurations that present across the estate.

Following successful live store trials we were selected for manufacture and rollout.

The result

The scheme was originally planned for new and refreshed stores only. However, the performance has led to rollout across the entire Tesco Mobile estate, over 400 stores in total. A large majority of these were installed under the tightest restrictions of 2021 pandemic lockdowns, surpassing client expectations.