George home elevation

Our relationship

Since 2004 George have drawn on our category expertise, engaging us as their lead retail development and engineering partner.

While delivering new retail concepts at best possible value we ensure that fixtures have a planned end of life or life circle.

Most recently George are experiencing the benefits of engaging us earlier in the process as concept designers.

“Q4 are our go to agency for all things instore, they continue to simultaneously deliver to briefs whilst positively challenging our thinking to ensure best solution for our customer proposition. They understand our proposition, our customers  and our goals which enables a greater pace to be achieved in the development and delivery of projects”.

Our role

After many years as lead development partner we were delighted to be invited to create a new concept to elevate the George Home section.

The result

A premium homeware concept which sits comfortably alongside George’s existing clothing section.

The flexibility of the system accommodates a wide range of merchandise from small accessories, to electricals to soft furnishings.

Trading in trial stores has surpassed all expectations.