George fashion flagship

Our relationship

Since 2004 George have drawn on our category expertise, engaging us as their lead retail development and engineering partner.

While delivering new retail concepts at best possible value we ensure that fixtures have a planned end of life or life circle.

Most recently George are experiencing the benefits of engaging us earlier in the process as concept designers.

“Q4 are our go to agency for all things instore, they continue to simultaneously deliver to briefs whilst positively challenging our thinking to ensure best solution for our customer proposition. They understand our proposition, our customers  and our goals which enables a greater pace to be achieved in the development and delivery of projects”

Our role

After many years as George’s lead development partner we were delighted when we were invited to create a new concept ‘bringing the high street fashion experience to George’.

We have subsequently developed and engineered the concept, supported the on-boarding of stakeholders and implemented in trial stores.

The result

New freestanding elements have been introduced to create a more open browsing space with better VM opportunities.

The resulting environment resonates with what today’s shopper experiences in leading value fashion stores.

Evolving the existing system delivers on sustainability goals along with a concept relevant for now and the future.

Trading in trial stores has surpassed all expectations.