George baby

Our relationship

Since 2004 George have drawn on our category expertise, engaging us as their lead retail development and engineering partner.

While delivering new retail concepts at best possible value we ensure that fixtures have a planned end of life or life circle.

Most recently George are experiencing the benefits of engaging us earlier in the process as concept designers.

“Q4 are our go to agency for all things instore, they continue to simultaneously deliver to briefs whilst positively challenging our thinking to ensure best solution for our customer proposition. They understand our proposition, our customers  and our goals which enables a greater pace to be achieved in the development and delivery of projects”.

Our role

George’s share of the Baby sector speaks for itself so, when we were asked to reflect their dominance by creating a confident new retail presence we jumped at the chance. 

We have subsequently developed and engineered the concept, supported the on-boarding of stakeholders and implemented trial stores.

The result

The concept introduces more timber and domestic furniture cues for a softer look and feel to deliberately contrast with other George product areas.

The system focuses on the core clothing range and has the flexibility of scaling up to accommodate baby accessories and merchandise. 

Trading in trial stores has surpassed all expectations.