Our role
Collaborating with AO and Tesco in the development and physical delivery of a ‘right at home’ space which consumers are attracted to spend time in.
A highly confidential project with utmost secrecy through the development process, detailed engineering, prototyping and mock-shop construction.
Our leadership continued through to live store implementation, coordinating multiple suppliers and stakeholders all the way through to on-site installation, successfully opening on schedule during the most unprecedented times of COVID-19.
The result
While mainstream media discusses the demise of physical retail, we have helped this on-line leader deliver their first in-store concept.
A friendly, buzzing and homely environment balanced with AO’s strong identity.