27th Nov 2017

Body, mind and soul is the L’Oréal Decléor mantra. Quantum 4 put all of this and more into developing a unique instore programme of fixtures and displays for them at House of Fraser.

What L’Oréal wanted

In one of their latest flagship boutiques, Loréal’s concession area at House of Fraser had to deliver the Decléor global brand guidelines in this prestigious retail partnership. They asked Q4 to design, manufacture and install a distinctive modular scheme.

What Q4 created

Q4 recognised that the quality of the spa and skincare treatment services offered instore should be reflected in the design of the sales environment. We echoed the Parisian style of the Decléor image and branding to create an attractive combination of seating, display units and fixtures to appeal to the target audience.

What we achieved

Q4 masterminded the design and build of this leading concession which featured a high-level luxury finish within a scaleable cost structure. Having established a cost-effective prototype, Loréal is now set for a comprehensive national roll-out.

What they said

Quantum 4 have been amazing partners to work with. They delivered precision and quality to tight deadlines.

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