A Day In The Life of A Creative Designer

At Quantum4, we offer strategic design partnerships to some of the world’s leading brands and retailers. Whether it is a brand refresh, new product launch or managing a complex tender programme, we work to deliver the best value for your company. From invention, design and prototype all the way through installation of the display equipment, our specialist team enables us to create a global reach. Yet, this wouldn’t be possible without our local team. 

We have created our ‘A Day in the Life’ series to provide an insight on how our team provides global results. 
Today, we take a look into a day in the life of our Creative Designer, Eirini Varouna.

1. What does a typical day at Quantum 4 entail?

My day starts with a strong cup of coffee and our daily meetings with the account managers where we discuss up and coming projects and the creative direction of ongoing briefs setting the tone of the day.

There is a lot of variety in my work depending on the creative solutions required for each project. Those could include:

  • Initial concept visualisation through research, sketches and moodboards.
  • 3D models and visuals using 3DS Max.
  • Digital applications such as VR projects and portals.

During the creative process I have the full support of the development team which helps me understand better how a design will be built and manages my expectations for visualisation.

I try to spend some time every week looking into other innovative retail projects and learn more about consumer behaviour, trends, new technology available and materials. It’s also important to make sure I keep up with all software updates and new tools that could improve our service offering and drive new business.

Finally, one of my responsibilities includes the consistency of Quantum 4’s visual language across all channels. This includes social media posts, our website as well as client presentations.

2. How did you get into retail design?

During my master’s degree in Digital design, I took a course called “Design for Retail” which covered all aspects including product, environment, technology and communication. Through that I was able to understand the importance of brand perception, buyer behaviour and engagement within the retail experience.

It gave me a lot of perspective on the complexity of the retail environment and enlightened me on the opportunities and roles I could pursue in the field.

3. How does sustainability impact your designs?

Sustainability is integrated within Quantum 4’s design process so during my time here I have learnt a lot about materials, the environmental impact of our industry and alternative solutions.

One of the perks of working with an experienced development team is that it has made me more aware of the life circle of our designs and that sustainability shouldn’t be an afterthought.

4. What do you love about working at Q4?

We have a great team of experienced professionals with whom I share the same vision and they have been very supportive of my professional growth. We work together to create impactful projects and I feel my voice is heard.

Another thing I love is the variety and the creative challenges that comes with every project.

5. What one headline about the retail industry would you like to see this year? 

“Blending the digital with the physical”.