Otis Spunkmeyer is an American baked goods distribution company, well known for its flagship lines of muffins and cookies. Over the years they’ve learned the art of perfecting scrumptious recipes to tickle everybody’s taste buds. They like to offer some small tasty pleasures that add a little something special to everyday life.
What Otis Spunkmeyer wanted
They have made a name for themselves with their ‘Tasty Tower’ displaying freshly baked warm cookies, together with their ‘Sweet Treat Stacker’ of wrapped muffins and donuts. They are committed to presenting the consumer with tantalising treats that look and smell so good that they’re irresistible. They asked Quantum 4 to give their fixture merchandising progarmme a new look that was as fresh as the treats on offer.
What Q4 created
We had to carry out a re-specification exercise for Otis that consisted of reworking an existing display as an improved solution for the fixture in popular ‘food to go’ environments.
What we achieved
The unit comprised a single laser-cut unit with sealed LED lighting, with all cabling hidden from view to the general public. Ventilation and hygiene controls were improved and appropriate signage and graphics ensured that a strong call to action was instigated.