Beauty

UPMARKET STYLING FOR PREMIUM COSMETICS

27th Nov 2017

If you visit Boots for pharmaceutical products, you’d expect a clinically clean environment. With the highly perceived standards achieved by the company over many years, it’s now the go-to outlet for premium brands such as L’Oréal, Benefit, YSL, Lancôme, Clarins and Clinique. These fixture designs warranted a differently designed environment, to attract a new audience with an eye for premium quality. Quantum 4 were up for this new upmarket challenge.

What Boots wanted

Within their premium health and beauty areas, Boots needed an appropriate beauty fixture for their premium cosmetics. This encompassed both floor-standing and wall equipment and had to be capable of translating premium offers into smaller-footprint stores.

What Q4 created

We applied our rapid development lifecycle ethos to this prestigious brief. We ensured that cash taking utilised future-proof electronics; we guaranteed lower energy consumption by using LED lighting; and we made sure that the scheme was fully de-constructible to aid re-use or recycling at the end of its lifespan.

What we achieved

Early results of our efforts have been showing excellent sales increases.

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